YouTube CPM Calculator

Estimate your YouTube CPM and RPM by niche and audience location. See your advertiser rate, your 55% creator share, and projected revenue at 10K, 100K, and 1M views.

CPM Range

$12.00 – $30.00

Your RPM: $6.60 – $16.50 · YouTube keeps 45%

Revenue at common view counts

10K views$66 – $165
100K views$660 – $1.6K
1M views$6.6K – $16.5K

Formula: CPM × 0.55 × views ÷ 1,000 · Actual rates vary by season and ad type.

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